Every business needs effective marketing in order to be successful, so does the flooring companies. Any business cannot achieve the success it seeks for, if it cannot reach its target customers. For effectively meeting your customers you need to incorporate some tried and tested marketing strategies in your business. Digital marketing is very helpful for such a procedure, it reaches more audience and without any boundaries. There are various techniques of digital marketing and Search Engine Optimization is one of those.
Search Engine Optimization or SEO is an excellent and effective way to market your business over the internet. It helps your business to promote its product and services to the people. By Local SEO, it means to target local consumers at the right time they are searching for the product or service that your business offers. There are many methods of local SEO and some of them differ greatly from the standard SEO. However, the question is how would you know that you need local SEO? There is a simple solution to know that.
For doing so, you just have to go to Google and search “flooring companies, your city or state”. If on the resulted search pages, you do not see your company listed on the first page then you are definitely losing a lot of business to the other companies. Here are the reasons for which your local company needs Local SEO.
- Attract local customers:
Your flooring company needs to have local SEO because local customers turn on the internet in order to find local businesses. Gone are the days, when people use to look at yellow pages in search of businesses. Now, are the age of technology and more and more customers use the internet over desktop or mobiles to search local businesses. You will be amazed to know that 96%of computer owners do local searches, about 46% of the Google searches are local, approximately 64% customers make use of search engines as well as directories as the main way to search local businesses, and the rest 50% of all the local mobile searchers search for business information and an amazing 78% of all local mobile searches leads to an offline purchase.
- Targeted and timely:
With the help of local SEO, you can target the right customers at the right time. Since most of the searches are done to find a business. However, when the searching process begins the customers usually do not have the business name in mind, rather the customers start the search to find a particular product or service. This can help you to position your business better in front of the customers and to offer them your product or service just at the time they are looking for it. The best way to make potential customers into actual customers is when they are in need of business as you.
- Highest conversion levels:
Among all the local advertising channels, local searches have the highest conversion levels. Online directories only display the business name, address phone number or some additional information. On the other hand, local directories which is one of the local SEO strategies dominates the first page of local search results. This local directory marketing has a much higher conversion rate than other advertising options of about 50% conversion on certain directories. This means that by the help of local SEO and getting your business listed properly, you may convert 1 or 2 leads into an actual customer.
- Great investment:
Local SEO has a great return over investment, you only need to spend a little and then you will get amazing results. The main purpose of local SEO that most traditional advertising channels do not provide is to reach the customers when they are in need and not when they don’t need you at all. This means that local SEO will be both cost-effective and efficient for your flooring business.
- Free promotion:
Many of the online business directories provide you with the ability to list your business for free. Like Google My Business, Bing Places for Business and many other directories help you claim your listing for free. Also, you will be happy to know that only 44% of businesses have claimed their listing on Google My Business. This means that you will get a greater advantage if you do so, especially when you have a unique business like a flooring business. Google my business also increase the chances of being high on the search results when people search for your type of business. So do not wait and get listed on Google my business before your competitor does.
- Growing mobile internet:
You must need local SEO for your flooring business because now more and more consumers use mobile phones and tablets to find the best businesses out there. The mobile digital media time has now increased the desktop media time and has reached 51% as compared to 42%. The best thing about local SEO is that it is available on both desktop and mobile phones so you never miss the opportunity to target the customers.
- Build a reputation:
Local SEO helps to make your business reputable that will allow you to have good worth in the mind of the customers. When you appear first on the search results, it means that you are better than your competitor. Moreover, you can further increase your reputation by asking your trusted customers to provide you with an honest and positive review of your business, as the ratings also appear on the search results page. About 85% of consumers believe in online reviews just like personal recommendations.
Local SEO is best for your flooring business to target your potential customers. Since the local searches are becoming stronger and they will keep on going to get strong and significant over time, therefore you will receive more and more customers with the help of SEO. You should make the most of your local SEO service in order to boost the sales of your business and get ahead of the competition.